Well-known Trademarks

Well-known Trademarks

The concept of a well-known mark was developed in the context of Article (6) from the Convention of Paris to protect marks which were widely known but not registered.

The adequate protection of these trademarks has become one of the most important elements in the development of the international trade and global transactions.

However, this depends always from the interpretation of the authorities of each country and is at The full discretion  of the competent court which shall take into consideration some of the following criteria:
- The degree of knowledge or recognition of the mark in the relevant sector of the public.

- The duration, extent and geographical area of any use or advertising of the mark. Relevant sectors of the public shall include, but are not  necessarily limited to:

a. Actual and/or potential consumers of the type of goods and/or services to which the mark applies.
b. Persons involved in channels of distribution of the type of goods and/or services to which the mark applies.
c. Business circles or economic circles dealing with the type of goods and/or services to which the mark applies.

D&C Legal Services has an extensive practice in both counseling and litigation cases which are related to these areas. We assist and represent the interests of foreign and local clients in all procedures related to their trademarks and designs.

D&C Legal Services lawyers are specialized in Intellectual property law; they understand the business needs of our clients and are always ready to provide them with a premium legal advice with the finest business approach needed for the success for their commercial project taking into consideration their practical needs from diverse market worldwide.


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