28-Sep-2021
In collaboration with LexisNexis Maître Aurore Deeb, Senior Associate at D&C Legal Services highlighted the difference between copyright, trademark & tradename as an introduction for a clear process for Growing and Protecting brands.
In addition, Ms. Deeb explained in the webinar the importance of having a branding strategy & how to be able to set a branding strategy and what important questions must be answered concerning your brand messages & goals. For instance, doing market research can be considered as key investment for companies and startups in the GCC that can allow effective targeting and filtering of the segmentation,
As well, Ms. Aurore rendered in detail the restricted trademarks that cannot be registered in specific Jurisdictions. after responding to restricted trademarks, the selection of your personal trademark can be granted to move forward.
Furthermore, Ms. Aurore explained the process and steps of brand protection as below:
1. Filing process
2. Examination process (types of examination)
3. Opposition
Additionally, Ms. Aurore discussed the importance if monitoring your brand in the market and monitor your competitors and what are the best tools for monitoring. As well as the importance of watching for potential infringing marks to avoid infringement cases.
In further depth, Ms. Aurore discussed Infringement and unfair competition & the Legal Actions for criminal or civil infringement cases; further, Ms. Deeb covered the unfair competition according to the Paris convention and on a national level with the criteria for a finding of an act of Unfair competition.
Lastly, Maître Aurore Deeb highlighted the importance of protection of Brand under agreements such as, franchise, distribution & license agreements.
Do not hesitate to contact us at info@dc-ls.com for any legal matter related to growing and protecting your brand.
D&C Legal Services in collaboration with LexisNexis